AI Insights · Timothy · April 2025
Top Free-to-Play Games in Brazil: Q1 2025 Performance
Explore the performance of the top free-to-play games in Brazil for Q1 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2025, the top free-to-play games in Brazil showcased varied performance metrics across downloads, revenue, and active users. Here's a closer look at how these games fared.
Free Fire x NARUTO SHIPPUDEN experienced a notable decline in weekly revenue, starting at approximately $1.07M in early January and tapering to $247K by the end of March. Weekly downloads followed a similar trend, beginning at 536K and dropping to 323K. Meanwhile, the active user base saw a steady decrease from 20.4M to 12.9M throughout the quarter.
Roblox maintained a relatively stable download rate, peaking at 703K in late January before settling at 459K. Revenue saw a gradual decline from $469K to $255K. The game’s active user count fluctuated but ended the quarter at 24.8M, down from 31M.
Candy Crush Saga observed a consistent revenue increase, closing March at $304K, up from $239K in early January. Weekly downloads were more volatile, starting at 111K and decreasing to 63K. Active users hovered around 2.5M but dipped slightly to 2.1M by quarter's end.
Coin Master saw weekly revenue oscillate, starting at $281K and ending at $260K. Downloads showed a downward trend, from 146K to 73K. Active users fluctuated, closing the quarter at 2.2M, slightly down from 2.6M.
Brawl Stars recorded a revenue peak of $301K in early March, ending at $243K. Downloads decreased from 224K to 105K, while active users dropped from 9.3M to 7.7M.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the mobile gaming market in Brazil. For more detailed analytics, visit Sensor Tower.
